Ethical AI Studio
An AI studio for brands and businesses ready to move from experimentation to integration. Aureum AI is a women-led, intersectional AI studio designing agentic, ethical intelligence ecosystems for professional services, premium brands, and founders who understand that how AI is built matters as much as what it can do.
The Shift
What was once experimental is now operational. What was once impressive is now expected. Businesses are no longer deciding whether to adopt AI, but how to live with it responsibly, sustainably, and at scale.
Yet most organisations are stuck between two unsatisfying extremes. Enterprise consultancies offer scale, compliance, and long timelines that suffocate momentum. At the other end of the market, a flood of generic agencies sell speed and novelty, wiring tools together without governance, depth, or regard for consequence.
The result is AI fatigue, disconnected systems, silent failures and brand risk disguised as innovation.
Aureum AI exists for leaders who are finished experimenting and ready to integrate.
The Landscape
of organisations now treat AI infrastructure as a competitive necessity. The question is no longer whether, but with whom.
of enterprises cite lack of trust as their primary barrier to AI adoption. We are built for precisely this moment.
global AI consulting market in 2026, and growing. The majority of it is inaccessible, impersonal, or simply not built for businesses like yours.
What we do
We design and build bespoke agentic intelligence ecosystems that operate as part of your business, not on top of it.
These AI solutions are trained on our expertise combined with your proprietary methodologies, decision-making patterns, and operational realities. They are designed to reason, prioritise, and collaborate—functioning less like automations and more like digital team members with clearly defined boundaries and human oversight.
This pathway suits founders and organisations who want intelligence designed properly—without turning internal teams into accidental system architects.
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For leadership teams navigating AI at a strategic level, we provide advisory and design-led consultancy focused on clarity, risk, and long-term value.
Our consultancy work addresses AI strategy, agentic system design, ethical governance, bias auditing, and executive-level decision support. We work alongside you to ensure AI adoption strengthens culture, protects trust, and aligns with the future you are building—not just the quarter you are reporting on.
This pathway is for organisations who recognise that AI decisions made today will shape operational reality for years to come.
Enquire About AI ConsultancyThe Aureum AI Difference
Every system we design begins with a deep understanding of how your business actually thinks, decides, and delivers value. Intelligence that ignores context creates risk. Intelligence designed with context creates leverage.
Where most agencies move data from point to point, we design coordinated agents and operating systems capable of reasoning, prioritising, and acting within clearly defined ethical and operational constraints.
Critical decisions remain visible, auditable, and supervised. Our work is grounded in human-in-the-loop design, ensuring intelligence supports judgment rather than replacing it.
Bias is not a theoretical issue—it is a measurable failure mode. Our leadership and methodology allow us to identify and mitigate risk that homogeneous teams often miss, resulting in systems that are more accurate, more resilient, and safer to scale.
Time returned. Cognitive load reduced. Teams freed to focus on work that only humans should do—and increased revenue. That is how we measure what matters.
The Studio
Aureum AI was founded on a simple conviction: intelligence should serve life, not consume it.
We are a women-led, intersectional AI studio working at the crossroads of strategy, design, and human impact. Our experience spans large-scale transformation, brand intelligence, human behaviour and complex operational environments. We bring enterprise-level thinking without enterprise inertia.
Aureum AI was founded by Maria-Ines Fuenmayor and Gemma Went, bringing together systems architecture and human architecture in equal measure.
Creative Systems Strategist
Maria-Ines holds a Master's in International Development and Law, with a background spanning humanitarian infrastructure across four continents, thirty years of visual strategy, and early AI integration long before it became mainstream. She specialises in extracting the operational intelligence that lives inside a founder or organisation and building it into agentic systems that carry that brilliance independently.
Psychology-Trained Strategist
Gemma holds a BA (Hons) in Psychology, specialising in human capacity and behaviour behind sustainable scale. Her core specialism is in training AI on proprietary intellectual property to improve service delivery, quality, and efficacy, creating true leverage and revenue increase. She works at the level where leadership identity, trust, and decision-making determine whether growth strengthens or fractures a business, ensuring the person at the centre of the system has the clarity required to lead it.
Together, they design intelligence that holds structurally and humanly. Systems that reduce operational complexity, and leadership that can sustain the expansion those systems create.
Aureum AI is built on the belief that scalable intelligence requires both architecture and capacity. Neither works without the other.
This is a studio for leaders who see AI not as a shortcut, but as a responsibility.
Thought Leadership
We publish considered perspectives on agentic intelligence, ethical design, and the future of work. Our thinking is read by founders and executives who are shaping how AI integrates into real organisations—not theorising from the sidelines.
Why autonomous AI needs architectural constraints, not just ethical guidelines. And what happens when it doesn't have them.
Intelligence that replaces human judgment eventually replaces human relevance. We design for augmentation, not displacement.
Homogeneous teams build homogeneous systems. The performance case for diverse AI design is no longer theoretical—it is measurable.
Work With Us
If you are ready to move beyond experimentation and build intelligence that is fit for the next era of work, we invite you to begin. Choose a productised intelligence system designed with the same rigour as our bespoke work, or enquire about consultancy to explore how agentic AI could operate responsibly inside your organisation.